Integrated marketing communications are composed of all of the following EXCEPT:
A) advertising.
B) sales promotions.
C) trade shows.
D) public relations.
E) political rallying.
Correct Answer:
Verified
Q22: Due to their inherent entertainment value, satellite
Q23: All of the following are specific objectives
Q24: International advertisers use foreign national consumer magazines
Q25: With some exceptions, usually a majority of
Q27: Which of the following statements is true
Q28: An especially effective promotional tool when a
Q28: Sales promotions are short-term efforts directed to
Q30: In the context of international advertising, search
Q31: In the context of international advertising, advertisers
Q34: In-store demonstrations, samples, coupons, contests, and sweepstakes
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