Which of the following statements is true of a traditional distribution structure?
A) The distribution system is national in scope.
B) The relationship between the importer and any middleman is similar to that found in a mass-marketing system.
C) The idea of a channel as a chain of intermediaries performing specific activities and each selling to a smaller unit beneath it until the chain reaches the ultimate consumer is common.
D) Independent agencies providing functions such as advertising, marketing research, and financing are a part of this distribution structure.
E) The marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.
Correct Answer:
Verified
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