The packaging component of the product component model consists of the physical product and all its design and functional features.
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Q3: Though quality is always important in the
Q4: The newness of a product or brand
Q5: One of the three variables, which affect
Q6: Adaptation of a product to a new
Q9: An important first step in adapting a
Q9: Global competition has put more power in
Q11: In many countries the term product homologation
Q12: Consumer perceptions of a quality product often
Q16: One of the core components in the
Q18: One of the consistencies that marketers can
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