Question 1

The European Commission (EC) mandate requires a product to be evaluated on all significant environmental effects throughout its life cycle, from manufacturing to disposal.

Accepted Answer

The European Commission issued guidelines for ecolabeling that became operational in 1992. Under the directive, a product is evaluated on all significant environmental effects throughout its life cycle, from manufacturing to disposal-a cradle-to-grave approach.

Question 2

An important first step in adapting a product to a foreign market is to determine the degree of newness as perceived by the intended market.

Accepted Answer

An important first step in adapting a product to a foreign market is to determine the degree of newness as perceived by the intended market.

Question 3

Though quality is always important in the consumer's mind, in general, do not expect it to be a given.

Accepted Answer

Since the consumer expects performance quality to be a given, quality to the consumer is more than compliance.

Question 4

The newness of a product or brand introduced can be an important competitive advantage.

Accepted Answer

The newness of the product or brand introduced can be an important competitive advantage. The pioneer brand advantage often delivers long-term competitive advantages in both domestic and foreign markets.

Question 5

One of the three variables, which affect the rate of diffusion of a product, is the product's degree of perceived newness.

Accepted Answer

At least three extraneous variables affect the rate of diffusion of an object: the degree of perceived newness, the perceived attributes of the innovation, and the method used to communicate the idea.

Question 6

Adaptation of a product to a new culture requires changes in most of the physical attributes of the product.

Accepted Answer

The meaning and value imputed to the psychological attributes of a product can vary among cultures and are perceived as negative or positive. To maximize the bundle of satisfactions received and to create positive product attributes rather than negative ones, adaptation of the nonphysical features of a product may be necessary.

Question 7

The packaging component of the product component model consists of the physical product and all its design and functional features.

Accepted Answer

The core component consists of the physical product-the platform that contains the essential technology-and all its design and functional features. The packaging component includes style features, packaging, labeling, trademarks, brand name, quality, price, and all other aspects of a product's package.

Question 8

One of the core components in the product component model is the product platform.

Accepted Answer

The core component of the product component model comprises the product platform that contains the essential technology and all its design and functional features.

Question 9

One of the consistencies that marketers can look forward to when marketing products abroad is that almost all labeling laws worldwide are essentially the same.

Accepted Answer

Labeling laws vary from country to country and do not seem to follow any predictable pattern.

Question 10

Global competition has put more power in the hands of the seller.

Accepted Answer

Global competition has shifted the power in the marketplace from a sellers' to a customers' market, and the latter have more choices because more companies are competing for their attention. More competition and more choices put more power in the hands of the customer, and that of course drives the need for quality.

Question 11

In many countries the term product homologation is used to describe the changes mandated by local product and service standards.

Accepted Answer

In many countries, the term product homologation is used to describe the changes mandated by local product and service standards.

Question 12

Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality.

Accepted Answer

Quality can be defined on two dimensions: market-perceived quality and performance quality. Both are important concepts, but consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality.

Question 13

From a sociological point of view, any idea perceived as new by a group of people is an innovation.

Accepted Answer

From a sociological viewpoint, any idea perceived as new by a group of people is an innovation.

Question 14

In general, the rate of diffusion of a product is negatively related to its relative advantage.

Accepted Answer

The rate of diffusion of a product can be postulated as positively related to relative advantage, compatibility, trialability, and observability but negatively related to complexity.

Question 15

The decision to standardize or adapt a product is crucial in delivering quality.

Accepted Answer

Quality is not just desirable, but essential for success in today's competitive global market, and the decision to standardize or adapt a product is crucial in delivering quality.

Question 16

Green marketing is the term frequently used to identify a marketer's efforts to reduce its dependency on U.S. dollars as the standard for international exchange.

Accepted Answer

Green marketing is a term used to identify concern with the environmental consequences of a variety of marketing activities.

Question 17

The perceived attributes of an innovation is a variable that affects the rate of diffusion of a product.

Accepted Answer

At least three extraneous variables affect the rate of diffusion of an object: the degree of perceived newness, the perceived attributes of the innovation, and the method used to communicate the idea.

Question 18

According to the product component model, the instructions for using the product and the warranty of the product are included under the packaging component.

Accepted Answer

The support services component includes repair and maintenance, instructions, installation, warranties, deliveries, and the availability of spare parts.

Question 19

According to Everett Rogers, the element of time differentiates diffusion from other types of communication research.

Accepted Answer

Everett Rogers noted that "crucial elements in the diffusion of new ideas are an innovation, which is communicated through certain channels, over time, among the members of a social system." Rogers continued with the statement that it is the element of time that differentiates diffusion from other types of communications research.

Question 20

The cost and quality of the product are among the most important criteria by which purchases are made.

Accepted Answer

In most global markets, the cost and quality of a product are among the most important criteria by which purchases are made. For consumer and industrial products alike, the reason often given for preferring one brand over another is better quality at a competitive price.

Quiz 13: Products and Services for Consumers

The European Commission (EC) mandate requires a product to be evaluated on all significant environmental effects throughout its life cycle, from manufacturing to disposal.

An important first step in adapting a product to a foreign market is to determine the degree of newness as perceived by the intended market.

Though quality is always important in the consumer's mind, in general, do not expect it to be a given.

The newness of a product or brand introduced can be an important competitive advantage.

One of the three variables, which affect the rate of diffusion of a product, is the product's degree of perceived newness.

Adaptation of a product to a new culture requires changes in most of the physical attributes of the product.

The packaging component of the product component model consists of the physical product and all its design and functional features.

One of the core components in the product component model is the product platform.

One of the consistencies that marketers can look forward to when marketing products abroad is that almost all labeling laws worldwide are essentially the same.

Global competition has put more power in the hands of the seller.

In many countries the term product homologation is used to describe the changes mandated by local product and service standards.

Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality.

From a sociological point of view, any idea perceived as new by a group of people is an innovation.

In general, the rate of diffusion of a product is negatively related to its relative advantage.

The decision to standardize or adapt a product is crucial in delivering quality.

Green marketing is the term frequently used to identify a marketer's efforts to reduce its dependency on U.S. dollars as the standard for international exchange.

The perceived attributes of an innovation is a variable that affects the rate of diffusion of a product.

According to the product component model, the instructions for using the product and the warranty of the product are included under the packaging component.

According to Everett Rogers, the element of time differentiates diffusion from other types of communication research.

The cost and quality of the product are among the most important criteria by which purchases are made.