The perceived attributes of an innovation is a variable that affects the rate of diffusion of a product.

Name: The perceived attributes of an innovation is a variable that affects the rate of diffusion of a product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

At least three extraneous variables affect the rate of diffusion of an object: the degree of perceived newness, the perceived attributes of the innovation, and the method used to communicate the idea.

The Perceived Attributes of an Innovation Is a Variable That