Vital Health Products found out that they had to reduce the length of the tread in their treadmills sold in China owing to the shorter legs of the average Chinese person. By doing this, Vital has achieved product _____.
A) homologation
B) standardization
C) dilution
D) flexibility
E) repositioning

Question

Quizplus · Accepted Answer

A product may have to change in a number of ways to meet the physical or mandatory requirements of a new market, ranging from simple package changes to total redesign of the physical core product. The term used to describe the changes mandated by local product and service standards is product homologation.

Vital Health Products Found Out That They Had to Reduce