Booster bar is a popular brand of energy bars in Canada. The company sold these bars singly or in packs of two in the South Asian markets, instead of their regular multiple-item packaging containing 10 or 20 bars to make it more affordable for the consumers. Which of the following requirements of the local market is influencing product adaptation in the above scenario?

Question

Quizplus · Accepted Answer

The less economically developed a market is, the greater degree of change a product may need for acceptance. To make a purchase more affordable in low-income countries, the number of units per package may have to be reduced from the typical quantities offered in high-income countries.

Booster Bar Is a Popular Brand of Energy Bars in Canada