A wine company had to market its products with a different name in a foreign market as it was mandatory to translate the name in the local language. The factor that is influencing product adaptation in the above scenario is _____.
A) legal requirements
B) climatic requirements
C) technological requirements
D) cultural requirements
E) economic requirements

Question

Quizplus · Accepted Answer

Legal, economic, political, technological, and climatic requirements of the local marketplace often dictate product adaptation. Laws that vary among countries usually set specific package sizes and safety and quality standards.

A Wine Company Had to Market Its Products with a Different