The product platform, design features, and functional features are all found in the _____ component of the product, according to the product component model.
A) core
B) support
C) packaging
D) functional
E) global

Question

Quizplus · Accepted Answer

The core component consists of the physical product-the platform that contains the essential technology-and all its design and functional features. It is on the product platform that product variations can be added or deleted to satisfy local differences. Refer to Exhibit 13.2-Product Component Model.

The Product Platform, Design Features, and Functional Features Are All