Which of the following is one of the two basic types that marketing research methods can be grouped into?
A) Analytical research
B) Qualitative research
C) Descriptive research
D) Deductive research
E) Basic research

Question

Quizplus · Accepted Answer

Marketing research methods can be grouped into two basic types: quantitative and qualitative research. In both methods, the marketer is interested in gaining knowledge about the market.

Which of the Following Is One of the Two Basic