In many Asian cities, there are no street maps, some streets are not identified, and some houses are not numbered. Which of the following aspects of market research is this situation most likely to affect?
A) Product enhancement analysis.
B) Situational analysis.
C) The optimization process.
D) The sampling process.
E) The decentralization process.

Question

Quizplus · Accepted Answer

The greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples. If current, reliable lists are not available, sampling becomes more complex and generally less reliable.

In Many Asian Cities, There Are No Street Maps, Some