Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?
A) Domestic market extension concept
B) Multidomestic market concept
C) Mass marketing concept
D) Universal marketing concept
E) Standardized marketing concept

Question

Quizplus · Accepted Answer

Companies in the multidomestic/international marketing stage are fully committed to and involved in international marketing activities. Such companies seek markets all over the world and sell products that are a result of planned production for markets in various countries.

Ajax Corporation Has Decided to Enter the International Marketing Arena