If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?
A) Infrequent foreign marketing
B) Regular foreign marketing
C) No direct foreign marketing
D) International marketing
E) Global marketing

Question

Quizplus · Accepted Answer

Temporary surpluses caused by variations in production levels or demand may result in infrequent marketing overseas.

If a Marketer Is Motivated to Initiate an International Marketing