Which of the following is true regarding the stages of international marketing involvement?
A) A firm essentially progresses through the stages in a linear order.
B) The international marketing stage represents the highest level of international involvement.
C) A firm begins its international involvement at the second stage.
D) A firm may be in more than one stage simultaneously.
E) The final stage of the process is involves no direct foreign marketing.

Question

Quizplus · Accepted Answer

Though presented in a linear fashion, it cannot be inferred that a firm progresses from one stage to another; quite to the contrary, a firm may begin its international involvement at any one stage or be in more than one stage simultaneously.

Which of the Following Is True Regarding the Stages of International