Amy Sims has been assigned the task of preparing a marketing plan for her company for the next year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and _____.
A) demand
B) political forces
C) competition
D) economic climate
E) promotion

Question

Quizplus · Accepted Answer

Price, product, promotion, research, firm characteristics, channels of distribution, and research are the controllable elements for a domestic marketer. Refer to Exhibit 1.3-The International Marketing Task.

Amy Sims Has Been Assigned the Task of Preparing a Marketing