The marketing tasks of an international marketer differs from that of a domestic marketer as:
A) the international marketer has fewer uncontrollable elements to deal with compared to a domestic marketer.
B) the level of technology and cultural forces are controllable elements for the domestic marketer.
C) the structure of distribution is an uncontrollable element for the international marketer.
D) the competitive structure is one of the controllable factors for an international marketer.
E) the international marketer is less concerned about geography and infrastructure than the domestic marketer.

Question

Quizplus · Accepted Answer

The uncontrollable elements of the foreign environment are political/legal forces, economic forces, competitive forces, level of technology, structure of distribution, geography and infrastructure, and cultural forces. Refer to Exhibit 1.3-The International Marketing Task.

The Marketing Tasks of an International Marketer Differs from That