Ralph Waite is a marketing manager at a video game console manufacturing firm. Ralph has been asked to review the marketing opportunities of his company in a foreign market. Ralph is aware that he can modify certain elements of the marketing environment to suit the foreign market needs. He is primarily focusing his attention on the factors that are not under his control and might affect their business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?
A) The pricing policies in the foreign market.
B) The trade policies in the home country.
C) The promotional activities required to market the product.
D) The level of technology in the targeted market.
E) The product distribution channels adopted by his company.

Question

Quizplus · Accepted Answer

The uncontrollable elements in an international environment include political/legal forces, economic forces, competitive forces, level of technology, structure of distribution, geography and infrastructure, and cultural forces. These forces constitute the principal elements of uncertainty an international marketer must cope with in designing a marketing program..

Ralph Waite Is a Marketing Manager at a Video Game