Which of the following firms/products reflects a global marketing orientation?
A) A skin-lightening cream aimed at African American women.
B) A company promoting Latino jazz musicals.
C) A firm producing highly cost-effective and durable computers.
D) A famous restaurant in Singapore that specializes in Oriental food.
E) A Japanese to English translation software.

Question

Quizplus · Accepted Answer

For a firm with a global marketing orientation, market segmentation decisions are no longer focused on national borders. Instead, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.

Which of the Following Firms/products Reflects a Global Marketing Orientation