As traditional channel structures are changing, importers and retailers are also becoming involved in new product development.

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Traditional channel structures are giving way to new forms, new alliances, and new processes-some more slowly than others, but all are changing. Multinational marketers are seeking ways to profitably tap market segments that currently are served by costly, traditional distribution systems. Direct marketing, door-to-door selling, hypermarkets, discount houses, shopping malls, catalog selling, the Internet, and other distribution methods are being introduced in an attempt to provide efficient distribution channels. Importers and retailers also are becoming more involved in new product development.

As Traditional Channel Structures Are Changing, Importers and Retailers Are