Domestic middlemen are most likely to be used when the marketer desires to minimize financial and management investment.

Name: Domestic middlemen are most likely to be used when the marketer desires to minimize financial and management investment.
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Question

Quizplus · Accepted Answer

A major trade-off when using home-country middlemen is limited control over the entire process. Domestic middlemen are most likely to be used when the marketer is uncertain or desires to minimize financial and management investment.

Domestic Middlemen Are Most Likely to Be Used When the Marketer