In the context of the use of the Internet in international marketing channels, technically, e-commerce is a form of _____ selling.

Question

Quizplus · Accepted Answer

Technically, e-commerce is a form of direct selling; however, because of its newness and the unique issues associated with this form of distribution, it is important to differentiate it from other types of direct marketing. E-commerce is used to market B2B services, consumer services, and consumer and industrial products via the World Wide Web. It involves the direct marketing from a manufacturer, retailer, service provider, or some other intermediary to a final user.

In the Context of the Use of the Internet in International