HT Motors introduces a new technology in its cars to improve its mileage as well as to reduce carbon emissions. It also takes measures to improve its production facilities in order to reduce its carbon footprint. Actual introduction of green measures to meet the government guidelines rather than just through advertising and marketing shows that HT Motors engages in ________.
A) permission marketing
B) traditional marketing
C) green marketing
D) black marketing
E) greenwashing

Question

Quizplus · Accepted Answer

Green marketing is a term used to identify concern with the environmental consequences of a variety of marketing activities.

HT Motors Introduces a New Technology in Its Cars to Improve