An important first step in adapting a product to a foreign market is to determine:
A) the degree of newness of the product as perceived by the intended market.
B) the personal ethics of individuals in the target market.
C) the regional political parties present in the domestic market.
D) the language problem of the intended market.
E) the product's compliancy to irrational beliefs of its potential foreign consumers.

Question

Quizplus · Accepted Answer

An important first step in adapting a product to a foreign market is to determine the degree of newness as perceived by the intended market. How people react to newness and how new a product is to a market must be understood.

An Important First Step in Adapting a Product to a Foreign