Which of the following is considered to be one of the extraneous variables that affect the rate of diffusion of an object?
A) The absolute marginal value of the innovation relative to the old
B) The actual attributes of the innovation
C) The climatic conditions of the region in which the market is located
D) The method used to communicate the idea
E) The degree of actual novelty of the innovation

Question

Quizplus · Accepted Answer

At least three extraneous variables affect the rate of diffusion of an object: the degree of perceived newness, the perceived attributes of the innovation, and the method used to communicate the idea.

Which of the Following Is Considered to Be One of the Extraneous