The washing machines marketed by Taichi failed in Asian markets as those countries lacked the skills necessary to repair and maintain its products. Also, the washing machine spares available in local markets were not compatible with these machines. This product failure is most likely to be a result of lack of attention by the company to the _____ component of the product.
A) core
B) price
C) packaging
D) support services
E) style

Question

Quizplus · Accepted Answer

Taichi washing machines' product failure was a result of the lack of support services offered by the company in its Asian markets. The support services component includes repair and maintenance, instructions, installation, warranties, deliveries, and the availability of spare parts.

The Washing Machines Marketed by Taichi Failed in Asian Markets