Cherry Computers had difficulties when it first entered the Japanese market with its CheriTec computers. Some of its computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be an insignificant problem in the U.S., it was certainly a cause of concern in quality-conscious Japan. Which of the following components of the product component model should Cherry Computers concentrate on to fix this problem?
A) The core component
B) The support services component
C) The packaging component
D) Functional component
E) The design component

Question

Quizplus · Accepted Answer

Cherry Computers should concentrate on the packaging aspect of the product component model in order to regain its deserved share in the Japanese market. The packaging component includes style features, packaging, labeling, trademarks, brand name, quality, price, and all other aspects of a product's package.

Cherry Computers Had Difficulties When It First Entered the Japanese