Because a service is individually produced and is virtually unique, the service is said to have _____.
A) liquidity
B) coherence
C) equivalence
D) heterogeneity
E) placability

Question

Quizplus · Accepted Answer

A service is heterogeneous in that it is individually produced and is thus unique. Services are distinguished by four unique characteristics-intangibility, inseparability, heterogeneity, and perishability- and thus require special consideration.

Because a Service Is Individually Produced and Is Virtually Unique