A name, term, sign, symbol, design, or combination used worldwide to identify goods or services of one seller and to differentiate them from those of competitors is called a _____.
A) copier
B) copymark
C) global brand
D) brand's equity position
E) brand jingle

Question

Quizplus · Accepted Answer

A global brand is defined as the worldwide use of a name, term, sign, symbol (visual and/or auditory), design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors.

A Name, Term, Sign, Symbol, Design, or Combination Used Worldwide