The _____ effect refers to the possibility that the place of manufacture may affect product or brand image.
A) Doppler
B) polar
C) transfer
D) misinformation
E) country-of-origin

Question

Quizplus · Accepted Answer

Country-of-origin effect (COE) can be defined as any influence that the country of manufacture, assembly, or design has on a consumer's positive or negative perception of a product. A company competing in global markets today manufactures products worldwide; when the customer becomes aware of the country of origin, there is the possibility that the place of manufacture will affect product or brand images.

The _____ Effect Refers to the Possibility That the Place