To be a success in the global marketplace today, the best companies will focus on country as the primary segmentation variable.

Name: To be a success in the global marketplace today, the best companies will focus on country as the primary segmentation variable.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

As global markets continue to homogenize and diversify simultaneously, the best companies will avoid the trap of focusing on country as the primary segmentation variable.

To Be a Success in the Global Marketplace Today, the Best