Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

Question

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The primary goal of Phase 2 of the international planning process is to decide on a marketing mix adjusted to the cultural constraints imposed by the uncontrollable elements of the environment that effectively achieves corporate objectives and goals. Product characteristics including product adaptation, pricing, promotion, and distribution are analyzed in Phase 2 of the international planning process. Incorrect decisions at this point lead to products inappropriate for the intended market or costly mistakes in pricing, advertising, and promotion. Refer to Exhibit 12.1-International Planning Process.

Analysis of Which of the Following Factors Is Carried Out