At which phase of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

Question

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Phase 3 of the international planning process involves developing the marketing plan. At this stage, a marketing manager conducts situation analysis and makes decisions regarding objectives and goals, strategy and tactics, mode of entry, budgets, and action programs. Refer to Exhibit 12.1-International Planning Process.

At Which Phase of the International Planning Process Would a Marketing