Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

Question

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The primary goal of Phase 2 is to decide on a marketing mix-product, price, promotion, and distribution-adjusted to the cultural constraints imposed by the uncontrollable elements of the environment that effectively achieves corporate objectives and goals. Incorrect decisions at this point lead to products inappropriate for the intended market or costly mistakes in pricing, advertising, and promotion. Refer to Exhibit 12.1-International Planning Process.

Analysis of Which of the Following Factors Is Carried Out