Big Donuts Has Already Reviewed Its Objectives and Capabilities, Established

Big Donuts has already reviewed its objectives and capabilities, established the screening criteria for reviewing potential foreign markets, and examined a series of environmental factors for the markets in which it plans to operate. What should Big Donuts do next as it proceeds with the international planning process?

A) Match the company to a country's needs.
B) Evaluate the marketing mix to target markets.
C) Modify the company's position to communication objectives.
D) Develop a marketing plan.
E) Implement and control information obtained in the initial examination.