Which of the following primary relationship activities in building strategic alliances involves facilitating the creation of personal relationships at many levels, traveling to partner facilities and engaging in technical conversations, and blending social and business time?

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The fourth relationship activity in building a strategic alliance is labeled as interfacing. It involves facilitating the creation of personal relationships at many levels, traveling to partner facilities and engaging in technical conversations, and blending social and business time. Refer to Exhibit 12.3-Building Strategic Alliances.

Which of the Following Primary Relationship Activities in Building Strategic