In the context of the evolution of the marketing process, which of the following would be considered to be the most fundamental substage (first substage)?

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The first stage in the evolution of the marketing process is the "agricultural and raw materials" stage, and its first substage is "self-sufficient." If a country is primarily dominated by nomadic or hunting tribes, the marketing process in the country will be in the "self-sufficient" substage. Refer to Exhibit 9.4-Evolution of the Marketing Process.

In the Context of the Evolution of the Marketing Process