Which of the following substages best characterizes the United States today with respect to the evolution of the marketing process?

Question

Quizplus · Accepted Answer

The marketing process in the U.S. today is said to be characterized by mass distribution. The marketing functions which take place at this stage are demand creation, physical distribution, market information, market and product planning, and development. Refer to Exhibit 9.4-Evolution of the Marketing Process.

Which of the Following Substages Best Characterizes the United States