Centralization of the marketing research function in the parent country ensures that the field personnel and resident managers in the foreign country have more intimate knowledge of the subtleties of the market.

Question

Quizplus · Accepted Answer

Centralization in the parent country often leads to a lack of intimate market knowledge among field personnel and resident managers in foreign countries, as they are further removed from the local market nuances and customer behaviors.

Centralization of the Marketing Research Function in the Parent Country