_____ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.
A) Marketing reach
B) Market skimming
C) Marketing research
D) Marketing exposure
E) Marketing activation

Question

Quizplus · Accepted Answer

Marketing research is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.

_____ Is Traditionally Defined as the Systematic Gathering, Recording, and Analyzing