Which of the following is the first step of the market research process?
A) Determining the sources of information to fulfill the research objectives
B) Analyzing, interpreting, and summarizing the results
C) Defining the research problem and establishing research objectives
D) Considering the costs and benefits of the research effort
E) Gathering the relevant data from secondary or primary sources, or both

Question

Quizplus · Accepted Answer

The first step of the market research process is to define the research problem and establish research objectives.

Which of the Following Is the First Step of the Market