Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Jonas devises his firm's logistics plan?
A) Price
B) Product
C) Geography and infrastructure
D) Promotional strategies
E) Channels of distribution

Question

Quizplus · Accepted Answer

Geography and infrastructure will be a chief concern for Jonas in devising a logistics plan to extend marketing across the Andes. The uncontrollable elements of the foreign environment are political/legal forces, economic forces, competitive forces, level of technology, structure of distribution, geography and infrastructure, and cultural forces. Refer to Exhibit 1.3-The International Marketing Task.

Robert Jonas Is in Charge of a New Marketing Effort