Ralph Waite, a marketing manager at a video game console manufacturing firm, is asked to review the marketing opportunities of his company in a foreign market. He is aware that he can modify certain elements of the marketing environment to suit the foreign market needs. He focuses his attention on the uncontrollable factors that might affect their business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?
A) The pricing policies in the domestic market
B) The research methodologies used by his company
C) The promotional activities required to market the product
D) The level of technology in the targeted market
E) The product distribution channels adopted by his company

Question

Quizplus · Accepted Answer

The level of technology is different for different countries. Being an uncontrollable element, it is most likely to affect the video game console manufacturing firm's business in the foreign market. The uncontrollable elements in an international environment include political/legal forces, economic forces, competitive forces, level of technology, structure of distribution, geography and infrastructure, and cultural forces. These forces constitute the principal elements of uncertainty an international marketer must cope with in designing a marketing program.

Ralph Waite, a Marketing Manager at a Video Game Console