In the context of stages of international marketing involvement, a company's products reaches a foreign market without any conscious effort on the part of a marketer during the _____.
A) infrequent foreign marketing stage
B) regular foreign marketing stage
C) no direct foreign marketing stage
D) international marketing stage
E) global marketing stage

Question

Quizplus · Accepted Answer

A company in the no direct foreign marketing stage does not actively cultivate customers outside national boundaries; however, this company's products may reach foreign markets. Sales may be made to trading companies as well as foreign customers who directly contact the firm.

In the Context of Stages of International Marketing Involvement, a Company's