Which of the following is true of firms at the international marketing stage of marketing involvement?
A) The primary focus of operations and production is to service domestic market needs.
B) As domestic demand increases and absorbs surpluses, foreign sales activity is reduced or even withdrawn.
C) Profit expectations from foreign markets are seen primarily as a bonus in addition to regular domestic profits.
D) Planning generally entails both marketing and production of goods outside the home market.
E) The firms treat the world, including the home market, as one market.

Question

Quizplus · Accepted Answer

Companies in the international marketing stage are fully committed to and involved in international marketing activities. Such companies seek markets all over the world and sell products that are a result of planned production for markets in various countries. This planning generally entails not only the marketing but also the production of goods outside the home market.

Which of the Following Is True of Firms at the International