Steven, a marketing manager, wants to budget the advertising for a new product launch. He is trying to determine the amount of money that the company can afford to spend on advertising. Which criterion of decision making is he focusing on?
A) Legality
B) Ethicality
C) Economic feasibility
D) Practicality
E) Product sustainability

Question

Quizplus · Accepted Answer

Managers must decide whether the alternatives are economically feasible-that is, whether they can be accomplished given the organization's performance goals. Typically managers perform a cost-benefit analysis of the various alternatives to determine which one will have the best net financial payoff.

Steven, a Marketing Manager, Wants to Budget the Advertising for a New