Having committed large amounts of manpower and money to his landscaping business, Tony continues to keep the business running despite incurring heavy losses. What is the source of Tony's cognitive bias?
A) Escalating commitment
B) Illusion of control
C) Prior hypothesis bias
D) Representativeness bias
E) Dialectical inquiry

Question

Quizplus · Accepted Answer

Escalating commitment is a source of cognitive bias resulting from the tendency to commit additional resources to a project even if evidence shows that the project is failing.

Having Committed Large Amounts of Manpower and Money to His