In a shopping mall, a marketing researcher asks a customer if he or she would prefer soda in a bottle or soda in a can. The customer's response would be an example of a _____ measure.
A)behavioral
B)psychological
C)multiple
D)self-report

Question

Quizplus · Accepted Answer

The customer's response is a self-report measure because they are relaying their own preference rather than exhibiting a specific behavior or being analyzed psychologically.

In a Shopping Mall, a Marketing Researcher Asks a Customer