A researcher who measures the speed of helping to a request is using a _____ measure.
A)self-report
B)physiological
C)behavioral
D)reactive

Question

Quizplus · Accepted Answer

A researcher who measures the speed of helping to a request is observing behavior, which makes it a behavioral measure. Self-report measures rely on participants' self-reported thoughts, feelings, and attitudes, whereas physiological measures record bodily responses such as heart rate or brain activity. Reactive measures are used to manipulate the participants' behavior or environment.

A Researcher Who Measures the Speed of Helping to a Request