Attraction-selection-attrition (ASA) theory explains why companies are able to attract and select people who fit the culture, but later on have difficulty in creating a stronger culture.

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ASA theory states that organizations have a natural tendency to attract, select, and retain people with values and personality characteristics that are consistent with the organization's character, resulting in a more homogeneous organization and a stronger culture.

Attraction-Selection-Attrition (ASA) Theory Explains Why Companies Are Able to Attract