A marketing specialist needed to find a new way of marketing the company's main product to its potential clients.While watching a movie one evening, the marketing specialist saw a scene that gave her inspiration for a new marketing plan.According to the creative process model, which of the following is the next stage in the creative process after such inspiration?
A)Preparation
B)Incubation
C)Verification
D)Illumination
E)Morphological analysis

Question

Quizplus · Accepted Answer

Illumination is the third stage of creativity.It refers to the experience of suddenly becoming aware of a unique idea.The marketing specialist suddenly became aware of a new marketing plan while watching a movie.The given situation is an example of an illumination.Illuminations are merely rough ideas.Their usefulness requires verification through detailed logical evaluation, experimentation, and further creative insight.That is, for this marketing specialist, verification is the next stage in the creative process.

A Marketing Specialist Needed to Find a New Way of Marketing